Filed by Colombier Acquisition Corp.

pursuant to Rule 425 under the U.S. Securities Act of 1933, as amended

and deemed filed pursuant to Rule 14a-12

under the Securities Exchange Act of 1934, as amended

Subject Company: Colombier Acquisition Corp.

Commission File No.: 001-40457

Date: June 30, 2023

On June 30, 2023, Colombier Acquisition Corp. and PSQ Holdings, Inc. updated certain information available on the website with information about the proposed business combination between the parties, at https://www.publicsqcolombier.com and also released two Google Ads (screenshots are below).